Someone shared this blog post, called Instagram Created A Monster in my Facebook newsfeed the other day and naturally I had to read it...

The post is written by Sara Melotti, someone who describes herself as an instagram influencer. She has over 32k followers on Instagram.

Basically, she shares every single detail on what it takes to become an instagram influencer, including how many of these people cheat the system in order to grow their followers and engagement.

I have to say, this article was really interesting. I had no idea any of this was going on. I mean, I knew about influencers, but I had no idea there were so many secrets behind the industry. If you're curious, you can read it here.


Here are some of Sarah's words:

"IG became an advertising platform over the last few years, there are more people spending time on the app than in front of a tv screen today. The advertising world is shifting and we (influencers) are now basically walking billboards for brands and companies because through us they can reach consumers (our followers) in a much more genuine and effective way.

I can afford to be on the road only because I’m constantly collaborating with hotels, tour companies and brands. And these collaborations couldn’t be possible if I didn’t spend time building a solid portfolio and an engaged following on IG." 


It's pretty incredible that Instagram has created a whole career industry of influencers. People are able to travel the world and get paid doing it by posting their photos. Something that we couldn't do 10 years ago!

But as Sara continues to share, this world is not always an easy one to be part of. Especially since the algorithms changed about a year ago on Instagram. Now, there are a lot of things that are done to create an illusion of higher engagement: from buying "likes", to going to the same instagrammable spots to take pictures (just to get more likes), to being part of the "instagram maffia"... (say whaaat?)


Here's more about what she calls the Instagram maffia:

"Eventually someone figured out the secret formula to trick the (Instagram) algorithm: if you manage to get high engagement (so lots of comments and lots of likes) within the first 30-45 minutes you upload a picture on instagram (especially from bigger accounts), then most likely that picture will end up in the explorer page, it will be seen by tens of thousands of people and it will get THOUSANDS of likes.

This is how it works: If you want to be involved you have to post at the same time of everyone else (the most used time slot is around 2pm nyc time). Everyday you are posting you put your name in one of the lists created in these chats, you keep your list of all the other people posting on hand, go on instagram, and once hits you start commenting like a maniac! This way, most of the time, your pictures will end up in the explorer page and it will get thousands of likes."


Personally, I can't imagine spending that much time posting and commenting on Instagram. But that's just me. I also don't have an influencer account where that's the focus of my business. If I did, I'd probably be doing these things as well. But what do you think about all of this?


Do you think that the rise of the Instagram influencer will last? Or will there be something new that will take its place? Also, I'm curious... how important is Instagram to your overall marketing strategy in your own business? I'd LOVE LOVE LOVE to hear your thoughts on this AND the blog post she wrote!


P.S. Here's the full post: INSTAGRAM CREATED A MONSTER – A no bullshit guide to what’s really going on!


(photo by Sara Melotti - here's her instagram)